Modern Elegance at The Ivy Asia
My journey as a graphic designer took an exciting turn when I had the opportunity to work with The Ivy Asia, the modern sister restaurant of The Ivy Collection. Unlike the traditional elegance of The Ivy Collection, The Ivy Asia embraces contemporary Asian cuisine with a distinct modern Asian influence.
One of my primary responsibilities was to develop a brand identity that encapsulated the vibrant and contemporary spirit of The Ivy Asia. This involved creating dynamic and visually striking sales assets, menus, and marketing campaigns that reflected the restaurant's modern Asian aesthetic.
Creating menus for The Ivy Asia was a particularly exciting task. I designed menus that were not only visually appealing but also embodied the restaurant's fusion of traditional Asian elements with modern design. In addition to menus, I developed a range of marketing materials and social media content that highlighted the restaurant's unique offerings and vibrant atmosphere.
