One of the most exhilarating projects in my career was leading the international launch for Dojo, a B2B sales-focused company. This project offered a unique opportunity to leverage my skills on a global scale, crafting creative sales and marketing materials tailored to diverse international markets. The challenge here was adapting our approach to fit different cultural contexts and market dynamics
Taking DOJO global
The process of creating international sales and marketing materials for Dojo was a marked departure from our UK-centric methods. This required a deep understanding of international market nuances and the ability to translate Dojo’s core values and messages in a way that would be universally appealing yet locally relevant.
An integral part of this project was managing translations and adjusting timelines to align with our creative workflow. Ensuring that all marketing materials were accurately translated while maintaining the intended tone and impact was crucial.
By adapting our strategies and embracing the uniqueness of each market, we were able to create a cohesive and impactful brand identity for Dojo on an international scale. This achievement not only highlights the versatility and adaptability of our team but also sets a strong foundation for Dojo’s continued global growth.