Landmark Rebrand Project

One of the most significant milestones in our company's history has been our recent rebrand, a project that I had the privilege to shape significantly. This comprehensive rebranding initiative was a transformative journey that spanned several months.

My role in this rebrand was multifaceted, with a primary focus on influencing our print materials and overall design system.

I spearheaded the creation of our main channel design system, that’s now used internationally to shape our digital and print sales assets.

Influencing Print and Digital

This system serves as the backbone of our visual identity, providing a cohesive framework that ensures consistency and quality across all design elements. I worked closely with our design team to create templates and guidelines that streamline the design process and maintain brand integrity.

Design system

The rollout of the rebrand was a complex process that required careful planning and execution. I played a central role in orchestrating this rollout, ensuring that every aspect of the rebrand was seamlessly integrated into our operations.

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The Ivy Collection